The dangers of following “successful” techniques

While browsing through a copywriting Facebook group I’m a part of. There was a post of a VERY old ad.

It was an ad about some weird looking hat that can grow back hair. It looked like it was from the 1800s.

The OP asked: Do you think this ad would work today?

I asked… Did it work back then? Was there a market for that back then?

I bring this up, because on Facebook, and certain “big pocket” forums people post “advice”.

But, just like that old ad… there could have been a market for that weird hat back then, but no market for it today.

(or it didn’t work at all…. just because there’s an “ad” doesn’t mean it’s successful)

Knowing YOUR market, what’s out there, prices, competition, etc…. is selling 101.

It’s why when I get a new copy project I spend 80% of the work researching.

I get on the phone with people who are similar to the prospect we’re targeting, and spend hours scrolling through the information before I put “finger-tips to keypad”.

I chuckle when people on BP ask, “What should I say in my generic yellow-letter”, or “I heard that ‘so-and-so’ has a 2% response rate… what’s his script/letter so that I can use it too”.

The latter is particularly funny because the OP has no understanding of WHY ‘so-and-so’ has a 2% response rate.

It could be the person’s list…. his market…

My guess is it’s not really the copy.

It’s most likely the market location (not much competition, or he’s targeting specific people).

That’s why I’m skeptical of “general advice”.

Mainly because people on there are just spouting off any advice for their own personal “feel good” reasons.

It has nothing to do with helping folks (sometimes it does: maybe the first couple of posts then they get it over it).

That’s right… the advice inside forums and groups has alternatives motives that have NOTHING to do with helping you.

People are wary of advice from salesmen… HOWEVER, I’d be wary about free advice from some “Joe-Schmoe”.


Because he’s only doing it to “feel good” and feel superior.

So… he can say whatever he/she wants. He’s not held accountable for anything he says on there.

However…. someone with customers… actually has a job to do (keep customers/clients happy).

So, circling back…

Here are the lessons for you real estate investors:

First… Know your market… real estate is HIGHLY local. Get out there and rub elbows with potential sellers. Talk to them routinely, you’ll find out their “language”. And find out (if possible) what competitors are sending out. If you see the same ad/letter being sent out regularly and often, there is a very good clue in there somewhere that it’s working.

Second… be wary of “free advice”. I’ve said this for many years, and “free” actually cost me tens of thousands of dollars.


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I’m working on copy projects every day, talking with high-end investors and marketers, and testing out my own knowledge with them and my own businesses.

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Plus… all the exclusive interviews with boots-on-the-ground investors and marketers revealing what THEY are actually doing for deal-generation…. these aren’t “Joe Schmoes” inside a forum who can spit out any advice that they never implemented it in ANY way or form themselves… let alone go out and buy deals themselves.

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“Keep moving forward in your REI venture”

Paul do Campo

I’ve spent many hours learning and implementing marketing methods in REI, chasing sellers, and building cash flow streams… and I show you what works and what doesn’t from real-world investors in the trenches today through my daily tips, articles, and audio interviews at realestateaudios. com

Call or text me at: 951-901-8208
6939 Schaefer ave Ste D #254
Chino California 91710

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